Update Milk! Holiday Edition

Humans have been leaving out milk & cookies for Santa on Christmas Eve for almost a hundred years. It’s a wonderful tradition, just desperately in need of an update. (Does Santa even like cow juice? What if he’s lactose intolerant?) Continuing the Update Milk! campaign from 2023, Oatly embarked on the update of all updates but didn’t stop at the milk part. Presenting the new night-before ritual sweeping the globe: oatmilk & croquembouche. Adweek’s Best Holiday Ads of 2024, Ad Age’s Best Holiday Ads of 2024

 
 

Video blanketed social, CTV and cinema

Director: Me + Abigail Hogue


(if you prefer it live with caption)

 

Hacking archival milk-and-cookies-for-Santa content and re-running it as ads (including an old Polaroid ad)


Wild postings (click to view bigger)


Tons of Toks

 
 

Plus a 15 min. fireplace video and a spelling contest

Influencer collabs!