Update Milk! Holiday Edition
Humans have been leaving out milk & cookies for Santa on Christmas Eve for almost a hundred years. It’s a wonderful tradition, just desperately in need of an update. (Does Santa even like cow juice? What if he’s lactose intolerant?) Continuing the Update Milk! campaign from 2023, Oatly embarked on the update of all updates but didn’t stop at the milk part. Presenting the new night-before ritual sweeping the globe: oatmilk & croquembouche. Adweek’s Best Holiday Ads of 2024, Ad Age’s Best Holiday Ads of 2024
Video blanketed social, CTV and cinema
Director: Me + Abigail Hogue